Sales content management systems can be a game-changer for your company. Good content plays a pretty significant role in helping you reach out to prospects, guide them through the sales funnel, and close revenue-generating deals. How you manage and access that content makes a big difference. Solid sales enablement software with content management can be the backbone of your entire sales operation.

But what if you don't have the room in your budget to invest in a premium platform?

Those flashier software platforms are great for businesses with cash to spare. However, scrapping up the funds for a pricey software solution isn't a practical choice for teams with a limited budget. Not only does it hurt the bottom line, but high-priced systems might not provide the ROI you need.

So what's the workaround? Fortunately, there are some fantastic affordable alternatives out there. Low-cost tools are an excellent way for scrappy sales teams to pull a content management system together without investing a ton of money from a budget that's already squeezed dry.

Even Small Teams Need Sales Content Management Software

Before we get into the tools worth trying, do you even need content management?

Many companies with smaller teams assume that sales enablement tools and constantly evolving content are unnecessary. Some view the concept of sales enablement as a whole to be exclusive to larger sales forces with ample resources. However, that's not the case.

It doesn't matter if you have only a handful of sales staff or hundreds. Sales content is essential!

Your sales representatives will create, distribute, and use many types of content as they reach out to prospects and close deals. Some are customer-facing, while others are pure enablement materials. Regardless, that content matters.

Success is impossible in the modern sales space without a solid sales enablement solution, and content management systems are a big part of that. They make your material easily accessible on the fly, ensuring that every rep has what they need to win. It's about supporting your staff every step of the sales process and making every bit of sales content your company creates easy to manage.

One common misconception is that you only need customer relationship management (CRM) software. While CRM software is crucial in managing professional relationships, it's entirely separate from content management software. The two work in tandem to streamline the sales process, no matter how big or small your team is. It equips your reps with all the tools and knowledge they need to make sales, generate profit, and support your company's goals.

Tools for Managing Sales Content with a Minimal Budget

There is no shortage of fantastic affordable tools. Contrary to popular belief, you don't have to spend a fortune to up your sales game and take advantage of software to boost your bottom line. Here are some useful free and low-cost content management tools to transform your sales teams.

Google Workplace

Google is a powerhouse on all fronts. The tech giant has many excellent productivity tools available, and there's a good chance you already use many of them in your day-to-day work. If you do, Google Workspace may be a natural fit for your sales team.

Workspace is a sales-focused platform that aims to streamline processes, improve efficiency, and create noticeable improvements in sales performance. It does this in many ways.

First, it fits into a digital ecosystem you already use. For example, you can integrate Google Calendar, Contacts, Groups, Meet, Gmail, and more. Using those respective services as part of the Workspace package allows you to communicate efficiently with colleagues and clients. More importantly, you can use those systems to create an internal community of peer learning and information sharing. Those separate programs make it easy to stay updated on sales changes, new strategies, and more.

From a content management standpoint, Google Workspace is all about convenience. This software lets you create an internal site accessible on any device. Use it to provide easy access to all of your content from one place. Workplace makes it easy to align your sales team, securely manage sales enablement tools, and keep everyone on the same page.

Notion 

Notion is a lesser-known platform with a lot to offer. Many key features are worth discussing, but the most useful ones revolve around project management. Keep track of separate sales cycles and keep all of your content in one, easy-to-access place.

The Notion platform is a centralized hub for shared resources, making it an excellent low-cost option for sales enablement. Instead of working with messy folders and multiple versions of the same document, you can access it all from one digital location.

Must-have features like permission access, change logs, and real-time collaboration are available. There are also API integrations, so you can use Notion alongside other platforms in your tech stack. 

Content Camel

The price of Content Camel is as low as $15 per user per month. The price alone is enough to pique the interest of budget-conscious sales leaders. But once you dive in, you realize a lot is hiding in this seemingly simple software.

It's an easy-to-use content management system that puts every piece of sales enablement material you have in one digital storage box. The platform integrates with other services like Dropbox, Google Drive, Box, and more. Set up those integrations, and you can give full access to content across multiple sources.

Within Content Camel, your team can make collections, search for individual resources, configure tags, and more. Content Camel has much more flexibility and control than it appears at surface level. With that affordable price, it's well worth the consideration.

Monday Sales CRM

Monday Sales CRM software is a unique tool that aims to automate a significant part of the sales cycle. It primarily acts as a contact management system and competitor to HubSpot CRM. But a lot is going on under the hood.

In addition to managing customer relationships, Monday Sales CRM can automate many administrative tasks. It also serves as a centralized location for all client communication. This feature takes the conversation out of separate email clients, letting you see every point of contact in one place.

Where Monday Sales CRM shines most is its integrations. The software integrates with your email, cloud services, storage platforms, and more. With those connections, you can distribute content to prospects quickly and efficiently.

Sizle

Sizle is a sales platform that allows for cross-collaboration, straightforward communication with clients, and document sharing from one intuitive dashboard. Like other software options, Sizle lets you create separate digital workspaces. Your team can assign roles and permissions, work on documents in real time, and even view crucial analytics.

More importantly, however, is the ability to centralize sales content. The cool thing about Sizle is that workspace owners completely control what resources they share. Make content available for a limited time or provide open access. The choice is yours, and the tools are flexible enough to work with your team's strategies.

Affordable Sales Content Management for Optimal ROI

There's so much to gain from having a sales content management system, and these low-cost options ensure you reap those rewards without draining your budget. While not as full-featured as more premium options, they offer a more affordable alternative for the time being. Keep your sales content readily available and help your representatives reach their full potential.

When you're ready to upgrade to a platform that can supercharge your enablement and readiness efforts, check out Flockjay!

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