AI hasn’t replaced enablement, but it’s definitely changed the shape of the work. Some teams are using that shift to get more strategic and more tied to revenue. Others are struggling to prove their value. This panel is an honest conversation about the difference, with Leah Manson (Head of Enablement Strategy, Flockjay), Sheevaun Thatcher (VP of Enablement, Demandbase), Hang Black (Enablement Lead, Marcus Networks), and Shaan (Founder and CEO, Flockjay).

The conversation covers three questions:

• How AI is reshaping enablement right now. The bottleneck has moved from creating content to knowing whether it’s any good, whether it’s relevant, and whether it ties to an outcome. The shift that matters most is moving off completions and quiz scores and onto behavior change and revenue.

• What an AI-forward team actually looks like. The roles worth hiring for, the skills that get more valuable when there are fewer people, and why smaller and more technical doesn’t mean less human.

• How enablement earns a seat at the table. How the best leaders stop waiting for training requests and start bringing the C-suite insights they didn’t know to ask for.

A few moments worth watching for:

• Sheevaun on building a 150-page masterclass in 12 hours, work that used to take three or four months, and why it really took “12 hours and 45 years of experience.”

• Hang on “outbound slop,” the ten identical AI-written emails that landed in 30 minutes, and the risk of everyone reverting to the mean.

• A simple test for when to hand work to AI and when to keep a human in the loop: cost, context, and control.

• Why the real commodity today isn’t time, it’s attention, and why prioritization is the most valuable thing enablement can give an executive.

Asked for the most overhyped promise they’re hearing, the panel didn’t hold back: the idea that AI will replace enablement is, in their words, “absolute baloney".